Since Search Engine Optimization is an emerging and most demanding industry, it has attracted the attention of many SEO agencies, upcoming and established businesses. Many companies are opting for SEO for their websites to attract more and more business. There are various kinds of SEO agencies ranging from established consultancies that offer quality search engine optimization service to fly by night SEO professionals trying to earn some quick money.
What kind of SEO agency you need to opt for may depend on the kind of business that you operate. Below mentioned are few of the models that are common in the industry.
Multinational, full service SEO agencies: The operating model of the Multinational, full service search engine marketing agencies is large. Hence, they rarely find small businesses attractive. They can also be extremely expensive for small and upcoming businesses. Most of these SEO agencies are venture funded. They need to operate at a large scale so that they can be a successful business venture. This leads to high costs of services.
Fly by night SEO agencies offering freebies and cheap or low cost SEO: Many SEO agencies claim to have developed tools that are capable of performing automatic SEO. Some other SEO agencies try and get business by offering SEO at extremely cheap or low costs. However, how effective both these forms of SEO are cannot be determined. Many experts are not sure as to how effective both these practices are. In most of the cases, when SEO agencies have offered very low cost SEO or tool based SEO, it has led to clients being disappointed with the SEO results and spending more money on clearing the mess created.
Boutique SEO agencies & SEO Professionals: Another model of SEO services is boutique agencies and SEO professionals. This model stands in between the extremes of expensive and large agencies and fly by the night SEO agencies. These SEO agencies have small scale operations, lean teams, a flexible structure and low expenses. Hence, these SEO agencies are able to offer affordable SEO business to the clients. These SEO agencies also provide a higher degree of personal attention to the account, services customized as per the client’s needs and better keywords rankings.
While evaluating an outsourced SEO partner by SEO cost they offer, you must not lose sight of your business needs and market trends. There cannot be a common SEO model for all the websites. A good SEO agency will not assure you increased rankings in a particular time period but will try and work with you to achieve the business goals.