Finalizing the SEO provider or agency for your website is more complicated than it sounds, in recent days many agencies dedicate themselves to it, but the problem lies in the price, some provide higher rates while others can offer you a comfortable price per month. But, what is the difference? The difference is in the quality and effectiveness of what both providers provide.
There are three different types of SEO service providers:
The experienced SEO agencies
Such SEO agencies are interested in the brands with which they are associated with! They are looking to develop a long-term business relationship and deliver a return on investment. A large number of analytical data, conversion tracking and you can expect measurable results when working with one of these SEO providers. It’s a good sign when your digital marketing agency wants to earn as badly as you.
The SEO Company does not know anything good.
There are plenty of SEO agencies that outsource anything and everything they do. Since they are not performing the job, they have zero control of the SEO campaign and are at the mercy of SEO providers, who are not always offering the highest quality work. While it does not mean delivering amateur strategies, that’s what they do.
The SEO provider that only seeks to raise money.
These are SEO agencies that will tell you what you want to hear. Do you want to rank the number one on Google for the keyword “Google” within 72 hours? It is not a problem! If you pay now, you even get a free bonus – a unicorn and a trip to the Bahamas.
Now it is not so difficult to understand why the quality SEO agency service provider is so expensive. But at the same time, hiring an amateur provider has risks, risks that can lead to ruin or that can bury you deep inside the SEs results, what would you do if your website does not appear in Google search at all? Imagine no traffic coming from Google search. Zero. Nothing. If Google determines that a website does not meet its quality guidelines, it will be completely removed from search results.
If the SEO of your brand is in the hands of an SEO agency that uses low quality or fraudulent spam techniques, either knowingly or unknowingly, then it is putting your brand at high risk of disappearing from the Google search altogether. Only then you will understand that cheap proved to be more expensive than you thought. You saved a few dollars, but your web will be in great troubles. Now, you will have to make a greater investment in suppliers who can clean your website to return to besiege you under Google’s guidelines and the vast majority of SEs.