What Is SEO and Why Is It Important?

  • September 23, 2017
  • SEO
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SEO plays vital role in the digital world today and it has established itself as an acronym that helps in improving traffic for the websites. Search Engine Optimization is a process which was developed to link the websites with multiple keywords that further helps to track the website when searched with the same or related keywords on a search engine.

It works in a very logical way. When we publish any article, blog or any such content, we also submit some keywords related with the content or text. These keywords help the user to search the content and thus increasing the traffic on a website. Organic SEO is generally linking the content with keywords that a user basically types in its search query, the results that are found nearest to the particular keyword are displayed first thus increasing the traffic on a website which will further enhance the page rank and its presence during search results.

Three reasons why SEO is vital and helps the website are:

  1. Everybody uses search option

Every time an individual is using the internet, he or she has to begin with a search to get the desired information. They have to type phrases or words or also known as keywords which are linked to various websites. The websites that have a higher ranking organically are essentially because of good SEO performed on those particular websites. Therefore it is vital to set the right keywords for getting desired target audience on your website.

  1. SEO increases traffic

The number of users that click and visit the website during a search result helps in calculating the traffic on a website. Tools such as Google Analytics, Alexa Traffic Tool, SmallSEO tools, Site Price and Moz Tool provide us a brief insight on the amount of traffic being generated on the website. These registered keywords help people map their way to the websites. Today, plenty of people read the reviews online first before buying a product or service and SEO helps the process to gain desired impact.

  1. Higher return on Investment

SEO is a slow and steady process and it does take time to achieve the desired results in SEs. However when you compare SEO with other paid marketing tools like Social Media Marketing, PPC Advertising or email marketing, SEO proves to be more cost effective and efficient investment on a long run.

Great Content Marketing goes a long way in defining the success of an SEO strategy. It is clearly of the most logical and efficient ways to link your website with the target audience, using the right set of relevant keywords.

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