Best SEO services can help you to promote your website to wide range of customers across the world. The agencies offering best SEO services are hard to find. Though all of these SEO agencies claim themselves to the best SEO services provider but only a very few are perfect. Therefore, what are the features that make a SEO agency the best SEO services provider? Let us explore few facts and try to find the answer to the question.
First, let us start with the concept of SEO services. What are they? SEO services are mainly of two types which are as follows:
On page optimization – It includes any SEO related changes in the concerned website itself. Content development for the website, change of meta tags, canonicalization, redirection, url structuring, seo copywriting, keyword analysis, competitor analysis, coding and many more.
Off page optimization – Any SEO work outside the website is known as Off Page Optimization. The main emphasis is given to back-link creation. Many say that the largest search engine of USA, namely Google, gives maximum importance to off page factors. You might have heard about link building. They say that it is the most significant factor of off page optimization. According to unconfirmed sources I have come to know that Google gives 60% weightage to Off Page factors. Directory submission, article submission, RSS submission, reciprocal link building, 3 way, 4 way and more link building, etc. Now a day another area has also got included in Off Page SEO and that is Social Media Optimization (SMO). Social Media consist of Social Bookmarking as well as Social Networking and Facebook, Twitter, Hubpages, Stumbleupon, Yahoo Answer are few of the reputed names in this huge world of SMO. Stumbleupon and Digg are the most popular ones n the social bookmarking section. Facebook, Twitter and other friend making websites are the social networking ones.
All the SEO agencies are not adept in all the services mentioned above It has been witnessed that few of the SEO agencies are good at On Page work but are not that good at Off Page works and vice versa. Moreover, some are perfect at link building but not at Social Media Marketing or SMO. Thus, the SEO agency that provides a comprehensive solution to your SEO needs is considered as the best SEO Services provider.
Another aspect is vital in the SE optimization work and that is development of sitemap. Sitemaps can be developed inside the website or blog. It helps the visitors to find a page very easily. It helps them to navigate in a lucid manner. That is not all. These sitemaps also help the search engine robots / bots to navigate lucidly. Generation of.xml sitemap creation is also there. Many companies don’t offer these services to their customers. Thus, it is one of the vital criteria of selecting the best SEO services provider agency.
After checking all the points mentioned above, the time has come for you to check whether the concerned SEO India Company has all the technical expertise in converting viewers into customers (known as Lead Generation). If a SEO agency has the ability to give all the above-mentioned services then it is considered among the best SEO services agency.