Are you new to search engine optimization and you are not having enough time to look at all the issues involved with it? Below mentioned is a list of things you can always refer to while starting SEO of your website.
Always have a stable sitemap. Make sure your sitemap is accurate and must have all the links you want to get indexed present in the sitemap and none of the links you wouldn’t want to get indexed should be there in the sitemap. The “last mod” should also be correct. The change frequency is also vital aspect of sitemap. Google will not respect your sitemap until it is in correct format.
The robots.txt file should not be blocking any page you want to be indexed and it should contain the link to the sitemap as well. You can block any crawlers using this file from accessing your website content. However, it is not mandatory that all crawlers will respect the robots.txt file.
Use of “H1” tag is very important to promote the proper keywords of the website page. This is one of the highest preference texts on the webpage.
Page title should be very crisp and should contain the keywords. Also it is to be noted that the keywords in the page content and the page title should be similar.
Photos and pictures used in the webpage can help enhance SEO. One can use proper “Alt” tags and image title tags to seed keywords in the page.
The above mentioned points are only on page optimization. Off page activities also help tremendously in SEO but is mostly limited to link building.