An intelligently built website alone does not serve the intended purpose unless and until it is perceived to capture the targeted audience. Many highly thriving websites with simple designs get immense exposure because they manage to get the perfect promotional tools. The owners, who do not have huge traffic on their website, should attempt to realize major causes behind this particular circumstance. As a matter of fact, there is exactly no guaranteed method through which you can increase the number of visitors or traffic to the website as every person browsing the website may have different intentions.
Most visitors arrive at the particular site after making a search; which is why SEO turns out to be the most essential part for one’s website. This is because, without SEO, it is not possible to get any traffic on the website or to be shown on the top result pages of search engines, allowing people know regarding its existence.
One should use valid and minimum HTML code, and that too should be validated with W3 tools. It will largely help the search engine spider to identify the website.
Download speed of a website is also major point of concern. Generally, search engines have preset guidelines regarding size of sites, so it becomes imperative to follow these guidelines in order to obtain the great results.
Relevancy, high quality and uniqueness of the written content are also vital, and for this one has to understand the requirements of the targeted customers.
Publishing high quality content in terms of blogs and PRs regarding products or services shall also benefit the business in the long run.
Link building is also vital part of SEO strategy and involves placing links of website on other’s sites in order to increase traffic. ‘Link building’ is helpful primarily in two ways. Firstly, links shall drive huge visitors to one’s website which in turn will enhance the business and page ranks. Secondly, links if done properly, contain keywords and thus act as a part of general SEO strategy.
However, while building links, one should avoid placing links on websites that are not relevant in any way. Conduct a research to find out the respectable and high DA and PA websites and then place links. Remember, one may have to pay a high cost later on, if they place links on those being punished by Google and Bing.