SEO which is commonly known as Search Engine Optimization is meant to increase the visibility of the website in various search engines like Google and Bing. For services and products based website it means a lot. If your website is not getting traffic, means that website is not getting visitors and it directly means that website is not able to contribute in your business. Just because a website is not getting visitor or performing well, it won’t be able to fulfill the desire of its owner.
Hence, a website is always requiring visitors and for that purpose we will have to do the search engine optimization of that website, so that visitors can land to the website and we can convert those visitors into customers.
Now an era has arrived when people are looking for their own websites, and they are also aware from the fact that it should have good visibility too in various leading search engines available today. Hence, demand of website design and development and SEO is increasing rapidly. As the number of websites will increase the demand for SEO will also increase. Hence, I can see a good prospect of search engine optimization in India currently as well as in coming time as well.
Also from the market point of view, work of Search Engine Optimization is quite high in western countries, and it is quite low in India. Hence, people are use to outsource their SEO work to India. They use to take work from there and then outsource it to India so that they can get the work done in comparatively low rate, and they can get good cost for it. Hence, scope of SEO in India currently as well as in near future is quite good.