Websites designed by business owners are optimized for top search engine rankings and targeted visitors. But occasionally, commercial aspirations are dashed when a website does not appear in the top search results on Google and Bing. It will be easier for people to navigate and properly view your website if you design it simply. Keep your primary pages, such as the index (home page), about us, contact us, and sitemap, at the root level, and place pages unique to each product category in a folder with that category’s name.
Make directories that are no more than three levels deep from the root. Keyword-specific folders and product category pages are required. For instance, if your website is about flowers, choose “flowers” for the folder name and “rose,” “lily, lotus, etc. for the pages. Keep your site’s pages under 48K in size and opt for a static HTML design.
The ability to navigate a website is crucial for both users and web crawlers. Place links to your website’s key pages on each page, and include a link to your home page on each page as well. Create a sitemap with lots of keyword material that points to every page on your website. Avoid flash pictures and frames because they are unfriendly to search engines and could slow down rankings.
Internet page content: keep the targeted keyword density between 3% and 4% while including keyword-rich, topical content. Use H1, H2, and H3 header tags for your desired primary and secondary keywords. Create thematic Meta tags (title, description, and keywords) for the pages of your website based on the content of those pages. Also use targeted keywords in the Meta tags.
Finally, submit your website to each and every search engine and web directory. Continue checking your website frequently for any broken links. To increase traffic and naturally rank your website in the major search engines, avoid utilizing duplicate content, poor-quality material, or any other spamming strategies.
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