Business owners designs website to rank high & get relevant traffic from search engines. But some time business dreams get ruined when the website does not rank in major search engines like Google and Bing. Below are some tips for getting natural traffic by designing your website search engine friendly.
Design your web page as simple as possible, it will help visitors navigate and view the website properly. Keep your basic pages like index (home page), about us, contact us, sitemap etc at root level and product category specific pages in folder with category specific name. Create folders up to maximum three levels from the root.
Your folders and product category pages must be keyword specific. For example if your site is on flowers select your folder name as flowers and its pages as rose, lily, lotus etc. Go for static html design and keep the size of your site pages under 48K.
Website navigation is important for users as well as for web crawlers. Place links of main pages on every Page of your website and also give link to home page for every page of your website. Design keyword content rich sitemap that links to the all pages of your website.
Avoid flash images & frames as they are not search engine friendly and may cause delay in rankings.
Web pages content – Add thematic content with keywords and keep the targeted keyword density between 3% – 4%. Use header tags (H1, H2 & H3) with targeted primary & secondary keywords.
Create thematic Meta tags (Title, Description & Keywords) for your website pages according to your page content. Include targeted keywords in Meta tags as well.
Now finally submit your website in all search engines and web directories. Keep analyzing your website at regular intervals for any broken links.
Avoid using duplicate and low quality content or any other spamming techniques to grow & rank your website naturally in all major search engines.
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