SEO or search engine optimization is very important, when it comes to improving the performance of the website. The website is considered as fruitful only if it is capable of generating revenue. And revenue can only be generated if the website has improved visibility & ranking.
As per the philosophy, the higher the visibility or ranking of the website, the more will be the traffic. The more traffic you fetch on the website, the more will be the chance of generating revenue. You cannot improve the performance of website without employing SEO activities. These activities help in improving the visibility of the website. Using a potential SEO strategy, you can promote your website so that it can easily fetch traffic.
The SEO process is subdivided into two different processes. One such process is ON Page Optimization & other one is Off Page Optimization. In the On page optimization process, the website is optimized according to the algorithm of the search engine. This helps in attracting the bots or spiders of the search engine. These bots help in improving the visibility of the website.
There are certain guidelines that are mandatory to follow while designing a website in order to get the improved ranking. In the on page optimization process, the website is optimized in accordance with these guidelines. The page titles, Meta description, Meta tags and alt tags are made in order to make the website search engine friendly.
The off page activity is different from this. The main focus of this process is link building. In this, the content is distributed at various platforms in order to attract the targeted audience. The link building is performed by submitting articles, blogs, classifieds and various other content related things. This activity also involves social bookmarking, PDF submission, PPT submission and press release submission. In this, strategically content is distributed at different platforms in order to attract more and more traffic to the website.
In order to generate revenue with the help of the websites, it is mandatory to have SEO friendly websites. The SEO friendly website is one which is developed and optimized in accordance to the guidelines of the search engine. In order to optimize the website, the above mentioned activities are mandatory to perform.
To improve the ranking and visibility of the website, the on page and off page optimization is necessary to perform. These activities help in bringing more traffic to your website. The more the traffic, the more will be the chances of conversion and more the conversion, more will be the revenue.