Search Engine Optimization or SEO, is the practice of generating genuine traffic to a website through natural and organic SEO ranking. A search engine optimization agency in India uses relevant keywords to optimize a website’s content to attract higher rankings from search engines. In this age of digital media, SEO rankings play a vital role in driving business for a brand.
With the growth of digital media, consumers have become more aware of the market. Almost every purchase cycle begins with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer’s attention. Studies have shown that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to enhance their SEO ranking so that they can appear among the first 5 results. For example, if a person is deciding to purchase a microwave. The home appliance brands which appear among the top search results, the consumer is more likely to buy the microwave from one of these top brands.
Majority of business organizations are hiring SEO agency in India to avail the full benefits of higher SEO rankings. Below are few of the helpful tips to increase a website’s SEO rankings:
Produce relevant content
The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate is vital SEO factor. To be ranked higher, a website must have fresh, high quality, unique and relevant content. When the target audience finds a website content useful for their purpose, they are more likely to visit the website regularly. This can help to increase website traffic and build brand authority. By posting relevant content, websites can also make sure that visitors spend more amount of time browsing through their content & pages. By engaging the audience for a longer duration, the website’s dwell time will increase and bounce rate will go down. Below are the main factors help to enhance the SEO ranking.
Page loading speed
If your website has a slow loading speed, it can affect your SEO rank in two ways:
Popular search engines like Google and Bing take note of a website’s page loading speed. If the loading speed is too slow, search engines will assign your website a lower ranking.
Studies have stated that if a site takes more than 5 seconds to load, 40% of visitors will abandon the page. This will increase your website bounce rate, which will have negative impact on the SEO.
Therefore, brands should ensure that their website pages load smoothly and rapidly. High loading speed will help you grab higher SEO rank.
The growing popularity of mobile phones means that an increasing number of internet searches are being carried out by mobile users. Thanks to Smartphone and high-speed internet, consumers are free to access the search engine anytime they want. Recognizing this, search engines have started ranking websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking can be bumped down. To achieve higher SEO, brands should optimize their websites for mobile use.