On page SEO has done wonders in the world of internet marketing. Without optimizing your site, you won’t get good results. While going for on page SEO, one must make sure that every page of website is indexed by search engines. For this, it is better to create a sitemap and submit to Google. One must make sure that there is at least one link from somewhere on your site. Also, a unique content is a must for optimizing the website. Using duplicate content for the website will only leave the website to fall in sandbox. Quality content not only attracts visitors but also make the website rank higher in search engine results. The Meta tags need to be arranged in correct order with page title tags and description tags describing the content of different web pages. The page tags must be less than 70 characters and description tags must be less than 160 characters.
You must use H tags to label varied headers on web pages. The web page URLs must be SEO friendly. Not only the people but also search engine spiders will know from the URL what the page is mainly about. You must use mod re-write for Linux hosting as well as use IIS redirect for windows. The URL’s made must describe the content. The links within your site must be complete. Descriptive URL’s must be used for images when compared to bunch of numbers and letters. The images must be labeled with alt attributes. There must be good use of anchor text links within the content. Suppose you have content about blue widgets, then you must use the phrase blue widget in the text that links to it. One must keep in mind that there is only one version of your site and homepage.
If there are some pages that need not be searched in search engines, then you must not waste your time to Page Rank those pages. One must place a nofollow tag in the links to the websites that you do not trust. The code that is placed must be valid as bad code can lead search engines for not reading the page. One must use header tags wherever it is possible and this requires some CSS usage.
Choosing the right keyword is a crucial component of On-page SEO strategy to get target results. The chosen keywords must be used rightly in the web pages. Moreover, the keyword density must not exceed 4-6%. The website can be penalized by search engines if the keyword density is more than 6%. The visitors always look for low keyword density content as it is more comprehensible to read and understand. By using On-page strategies, you can easily promote your website and maximize its performance in search engine results. In this way, you can make your website rank higher.
In short, by adopting such strategies, one can readily promote the website and make it rank higher in search engine results.