All websites are not able to earn the profits they deserve. A few of them do, while plenty of other websites don’t. Actually, out of the thousands of websites, there are only a few being able to attract good sales and revenues. Or better said, only those websites prove as the revenue earners which rank at good positions in search engines for a particular keyword. So, ‘ranking higher’ is the catchword for all the website owners in present times. And to rank high, websites have to follow the latest SEO techniques and processes.
In fact, whatever technique an SEO professional would follow have been put under the two main categories of White Hat SEO techniques and Black Hat SEO techniques.
The White Hat SEO techniques include all the legal tricks, as stated by search engines that are followed for a better ranking position in the search engines. On the whole, these techniques are followed by every SEO professional, and they must.
Implementing high quality content while maintaining the keyword density has been the primary mode of achieving website ranking through the White Hat SEO means. Keyword density should be maintained at a total of 1 keyword per hundred words of the total website content. Different websites show different keyword density, however, a total of 2-3% keywords density of that particular page content has been considered as good when it comes to the major search engines.
Also the titles along with metadata, having relevant keywords, aid in achieving a good rank. Proper title usage in addition to a good Meta data will surely have great impact on the marks given to your website by the search engines.
Getting quality and relevant inbound links is also vital means of increasing value in the ranking parameter of major search engines like Google and Bing. Links in other relevant websites has considerable impact on the ranking of your website.
White hat SEO techniques can take some time to implement but their results tend to last for a long period of time. Any SEO India company should concentrate more on using these SEO tips.