The times are hard and the immediate future is not looking bright either. There is more reason for us to be discriminating when deciding to spend money on anything, such as if you are a company looking to hire an SEO service provider. The goal of SEO is to return your investment in the form of increased sales, maybe not overnight, but in the medium or long term. As such, it is important that you know the types of providers that you can buy SEO services from.
SEO service providers come in various types and mainly according to size and the way they operate. The first and probably the highest in terms of number are the freelance SEO service providers. Few freelance SEO service providers have day jobs and do SEO in their spare time. And because SEO services involve many different techniques, most of these freelance SEO service providers sub contract the techniques that they are not experts in to colleagues. We have nothing to say against freelance SEO service providers especially if they have a good portfolio of clients which showcases their professional works and expertise. Because no matter what the bigger SEO agencies say, there will always be SEO freelancers who can perform SEO as good as SEO agencies can.
If you want to save on costs, you can also prefer to buy SEO services from offshore SEO agencies. The best thing about the Internet is that it opens plenty of opportunities for everyone to contribute to its growth, no matter where they are located in the world. This is best seen in how SEO has become a formidable industry in such countries as India, the Philippines, China and Vietnam. These countries are home to SEO services providers who deliver results as good as their US counterparts can, and at a fraction of their rates. If you choose to go with offshore SEO services providers, though, be ready to contend with the language barrier. Providers from India and the Philippines though are educated in the English language, so you will probably have better chances of being able to communicate well with them.
Finally, you can also prefer to purchase SEO services from the more reputable, high profile SEO providers from India. In terms of structure, these SEO agencies will have the team members necessary to provide a comprehensive turnkey work. The typical account team will have SEO account manager who will oversee all aspects of the project; a lead search engine optimizer, who will conduct all the market research and competitive analysis and track the results once the campaign is launched; a search engine optimizer, who is mainly responsible for the daily tweaks that the lead optimizer will recommend, based on the developments; the programmer or coder, whose job is to optimize the code by developing customized tools and reporting systems; and the copywriter, who will write all the required web copies, articles and other contents according the keyword requirements.
At the end of the day, you choice of where to buy SEO services will depend on different factors, including your budget, your time frame, and whatever specialized requirements that you may have as well.