Many folks aren’t aware of the fact that search engine optimization (SEO) is a labor-intensive, time-consuming task. Contrary to the message put across by many “quick fix” firms, a proper strategy demands a high degree of knowledge on proper practices and procedures, and ongoing study of Google updates and ever-changing algorithms.
Long-term SEO success takes a concerted effort and a lot of technical know-how. An effective SEO strategy requires in-depth and thorough research. It means generating fresh, engaging content and laborious link building. It demands long-term dedication, a custom-tailored technique, and a lot of intuitive skill.
You get what you pay for
Of course, prices will vary from one firm to the next; however, if a service looks cheap, it’s likely an “expensive bargain.” You could end up pouring money into an ineffective SEO service that turns out no real results.
A cheap service means just that – cheap service. Low quality SEO services typically employ questionable, spammy techniques that result in very little long-term success.
“Sizzle” usually ends in “Fizzle”
Be aware that a cheap “quick fix” SEO service may offer some very appealing packages. You’ve likely seen the pitch: “Your site at the TOP of Google’s list in just ONE MONTH!” Such grandiose promises paired with a bargain price tag tend to sucker people right in. The truth is, when an SEO service “guarantees” a top spot in Google rankings, that’s a sure sign of a scammy SEO firm.
In reality, absolutely no one can guarantee top rankings on any search engine. Algorithms are constantly changing, updates are regularly being made, and no one truly knows which way search engines will turn from one day to the next. Even top SEO firms cannot predict results, so anyone promising a “magic bullet” formula should be considered with serious skepticism.
Signs of a quality SEO service
A quality SEO service will be realistic in making pitches and predictions. A good firm truly understands its own limitations and will not offer a result (i.e. first page search rankings) that simply cannot be guaranteed.
A good firm will be honest about time frames. As we’ve discussed, no one can honestly promise “quick” results. It can take anywhere from months (for a small niche website) to years (for a very competitive field) to rank high, so don’t fall for unrealistic promises.
A high quality firm will be realistic about the price to work ratio. They won’t offer cheap prices and quick results, but will be transparent about the costs attached to the work that will be required for a given project.
What’s really at stake here is the success or failure of your company. These days, a huge percentage of business is generated through the internet. If you’ve invested in a business, don’t risk its success or failure on cut-rate SEO services. It’s simply not worth the risk of wasted money, wasted time, and ultimately, even being blacklisted by major search engines. Do your research and make sure every dollar you put into SEO is getting results.