In case your website is not able to drive huge amount of traffic, perhaps your SEO agency has made few big mistakes. Below are few of them:
Not using your keywords well enough: There is a particular way of using keywords associated with your business i.e. neither underuse them nor overuse. Using them insufficiently means the search engines would not pick them up in the right manner. By using them very frequently, you may be penalized for spamming or keyword stuffing.
Somewhere between these two extremes is where you should be–between three and five percent keyword density. Also, don’t draw any unnecessary attention to your keywords like highlighting them in yellow or magenta as this doesn’t help from the search engines point of view.
Being absolutely gung-ho with SEO link-building: Doing link-building aggressively to increase your website traffic, is now passe. On the contrary, it can attract fines. Due to the constantly changing SEO algorithms, it is recommended to use a traditional link building method over a period of time.
Not linking internal pages well: It’s not enough for your website to have links directing other websites to it. Within the site, the pages should be linked well too. Such a well-knit structure pleases even search engines, besides providing you an opportunity to place anchor text as a link to several other pages of your website.
Overdoing the industry lingo: Though it makes sense to use industry jargon when you’re trying to draw in traffic to your website, but apart from people of your industry, there are others out there who also checkout your website. For them to read your content, ensure that it’s simple to read and understand, or it won’t be long before they leave your website for another. This will give you high bounce rates, so your online conversion rates will also be low.
Not having a variety of links pointing to your site: Some professional SEO agencies think that perhaps, the easiest way of getting links to your website is to contribute content to article directories. But surely, you needn’t spread yourself so thin that you use just this one method of linking back to your website.
Instead, use anchor text, write blogs, press releases, and link back from a variety of social media sites so that your SEO strategy comes across as well rounded and complete. Try out a few of these and see what suits your website best, in rankings and bringing in the traffic you need.
Not seeing what converts to sales with Analytics: When SEO brings in huge amounts of traffic, it’s done merely half its job. The other half lies in converting those prospects into definite customers. If you’ve been thinking that high-ranking words and phrases. You’ll be surprised to find that low-ranking keywords bring in traffic because they are more specific. So, how do you know what works for you?
Use an Analytics package to checkout which keywords and keyword phrases convert to sales best for you and which ones are actually working for you. Once you know this, take the next step by optimizing your website entirely with all the words you have.