A SEO services company will help formulate and perform onsite and offsite SEO tactics. It’s not going to sit across the table and discuss what it’s going to do with your site – its reps will give you the broad picture, not the finer details. But, you’re in luck. Here are a few top tips from SEO insiders that will help you understand how a SEO services company works:
How a SEO services company finds the right keywords
SEO Firms India doesn’t use just free tools (for example: Google keyword Tool). The free tools are too generic and give broad-based results. The real thing is to find long tail keywords and niche key phrases that are searched for by real customers looking for substantial information or valuable products. SEO companies use paid version of WordTracker, KeywordElite and long with that they know a whole lot of search tricks. For example, if you add an asterisk (*) after your search term, you can find long tail keywords and key phrases on Google.
How a SEO Services Company India researches competitors’ keywords
The easiest way of finding the most relevant and high-paying keywords is to research the top competitor’s keywords. This can be done by either visiting the competitor’s website, right-clicking on all relevant pages, choosing “view source” from the drop down bar, and then going through each text file to figure out the title and all the other tags. Alternatively, a SEO services company India would have software that can get the competitor’s keywords in a Flash. Along with his valuable keywords, the SEO firm can also figure out his PPC ads. If you want to see how this works, visit SpyFu.com. SEO MOZ is another important SEO website that allows you to completely analyze the competitor’s web page. It can help you learn keywords, page authority, domain rank, number of links pointing to the website, and much more.
The Robots.txt file
A SEO Services India can make precise Robots.txt files and place these in the right directory, thereby making the website search-friendly. The Robots.txt file tells the search engine robots or spiders what not to look for in your website. For example, you may have a “cgi-bin” or a personal directory on your server, right inside your website directory. You can use the Ribots.txt file to tell the search engines not to display such content. This file must be meticulously prepared and placed right in the top-level directory.
Sitemaps help search engines understand the structure of the website, and find and index all the relevant pages. Every page of a website must carry a link to the sitemap – you must insist on this. A SEO services Provider India will typically use site map generating software to create a crisp sitemap for your website.
These were a few insider secrets of a SEO services company. There are many more insider SEO tricks, and what you read above merely touched the surface.
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