Impact of Website’s Structure on Its SEO

  • March 1, 2021
  • SEO
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A website structure is comprised of plenty of elements. Structure of a website plays vital role in enhancing the overall SEO authority of a website. There are plenty of ways in which the overall architecture of a website can influence its SEO. Below are few tips that will enable you to make your website more search engine friendly by paying attention to following elements:

Site Navigation: Make use of search engine friendly navigation technique while designing and developing your website. In simple words your website navigation should be easy to be crawled by search engine spiders. It is recommended to steer clear of navigation structure made using Flash or JavaScript. These may make your website navigation look more flashy or attractive but from search engine perspectives these technologies pose as hurdle. You must use XHTML and CSS based navigation schemes for your website along by making use of proper keywords in their ALT and Title tags.

Don’t forget to pay attention to the depth of your website during website design and development process. Depth implies the number of clicks needed to access the website pages from the home page of the wbesite. Shallow navigation will enhance the usability and minimize the bounce rate of your website. It will also enhance the average time of your website.

Internal Linking: With effective and convenient internal linking you can reduce the depth of your website thereby increasing the SEO performance of your website. In SEO, links are categorized into following 2 categories:

  • External Back-links: Links that come from other websites and point towards your website.
  • Internal Back-links: These are comprised of links within internal pages of your website.

Following are the benefits of internal linking:

Decrease in depth of your websites which will facilitate search engine spiders to use their crawl budget more efficiently and conveniently.

It offers you the opportunity to use keyword-rich anchor text throughout the website pages.

Improve the user experience of your website by placing some additional informative material that will catch user attention and interest and therefore, it will enable better conversion rate.

Structure of URL: Try to keep SEO friendly URL for your website based on the technology used by your website be it HTML or any other CMS like WordPress, Magento, Joomla, prestashop or any other CMS. You can integrate your targeted keywords into URL of your website pages.. In HTML based websites instead of writing too generic file name, it is recommended to take your time in labeling required files with keyword rich descriptive name. For CMS websites you can customize the settings of your CMS to make it more appealing along by making use of targeted keywords in the URL of website pages.

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