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When you use content to optimize your website, more traffic won’t always follow right away. High quality content is different from content created merely to fulfill a requirement. A SEO agency is aware of the value of organic search engine optimization, but there are two approaches that can be taken to achieve this goal: unethical SEO techniques and white hat SEO techniques. The two have very different philosophical approaches.

Unethical SEO

For want of a better term, unethical SEO aims to trick the system. To begin with, search engines operate by directing spiders or robots to search and explore all of the websites that are there on the Web. They search for original and recent information, as well as high-quality URLs, sites, and backlinks. Every system has a flaw, and they spend all their time searching for it in search engines rather than assisting their clients in attracting traffic by working diligently on their own websites. Naturally, their clients are thrilled with the outcomes as they quickly achieve top search engine ranks. But this is all artificial, and as search engines continue to modify their algorithms to pick out these phony ranks, you will find that if you hire the services of an unethical SEO business, your website will be the first to suffer.

White hat

Your website’s keyword ranking will scarcely be affected by any algorithm changes made by these search engines because the SEO agency made sure it has a strong foundation. Imagine building a house out of bricks and mortar rather than the flimsier materials advocated by unethical SEO practitioners, while the algorithm is compared to a tropical cyclone. The home made of flimsier materials may initially endure severe gusts, but as the winds continue to get stronger and more destructive, the structure will eventually be blown away.

Attract traffic by value-adding

The examples above make it clear which of the techniques you should choose.

Even if the unethical SEO strategy is successful in bringing visitors to your website, if you do not have anything to give them once they arrive, they will go more quickly than you can imagine. Always choose an SEO company that can optimize your website by providing you with high-quality content and enhancing the supporting elements, such as on page SEO, off page SEO, removing superfluous pages, links, HTML, and sitemaps.

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