When you optimize your website with content, it doesn’t necessarily translate to high traffic instantly. There is a difference between content to meet an obligation and high quality content. A SEO agency knows the importance of organic search engine optimization but there are two ways to get there: one is using the Unethical SEO technique while the other uses white hat SEO technique. There is a massive difference in the philosophy between the two. Read on.
Unethical SEO, for lack of better word is working to fool the system. First off, search engines work by sending spiders or robots that will search and browse through all the websites present on the Web. They look for unique and fresh content, quality back-links, addresses, pages and more. Every system has a loophole and they spend all their time looking for it in search engines instead of helping their clients attract traffic through good old hard-work. Of course, their clients are elated by the results as they immediately get high rankings in the search engine. But this is only artificial and as search engines continue to tweak their systems, specifically to weed out these artificial rankings, you will find your website to be the first to be affected if you employ the services of a SEO agency that uses Unethical SEO techniques.
Regardless of how many times these search engines modify their algorithms; there would hardly be any dent to your website keywords ranking because the SEO agency ensured that it has a solid base. Just think of it as building a house made of bricks and mortars as opposed to the weaker materials used by Unethical SEO proponents while the algorithm can be likened to a tropical storm. The weaker materials might initially withstand strong winds but it is only getting stronger and more devastating, pretty soon, the house with weaker materials will get blown away.
Attract traffic by value-adding
It’s clear by the above examples which of the techniques you should select. The Unethical SEO technique may be successful in driving people to your website but once they get there, if you cannot offer anything they would be out of there faster than you can expect. Always go with a SEO agency that can optimize your website by offering you high quality content as well as improving on the peripherals like on page SEO, off page SEO, cutting redundant pages, links, HTML and sitemaps.